VIVIDEO ‑ KNO-videoscopieoplossingen
Technologische doorbraak in KNO-oplossingen
Met de introductie van VIVIDEO stelt PENTAX Medical KNO-artsen in de gelegenheid over te stappen van fiber beeldvorming op videobeeldvorming.
VIVIDEO levert betaalbare HD-videokwaliteit ter verbetering van het diagnostische rendement, het welzijn van de patiënt en algemene prestaties.
• Hoge kwaliteit diagnostisch onderzoek binnen het complete KNO-specialisme.
• Ingebouwde HD-video-opnamefunctie voor het vastleggen en documenteren van klinische bevindingen.
• Minder onzekerheid voor de patiënt dankzij een snelle diagnose door middel van effectief onderzoek van hoge kwaliteit.
• Minder ongemak voor de patiënt dankzij uiterst kleine doorsnede (3 mm) van het instrument.
• Vlotte en gemakkelijke uitvoering van onderzoeken door unieke flexibiliteit van de insertion tube.
• Uitstekende prijs-kwaliteitverhouding voor een snellere doorstroming van patiënten en meer efficiëntie.
PENTAX Europe GmbH appoints Rainer Burkard President of Europe, Middle East and Africa Region (EMEA)
PENTAX Europe GmbH, a division of HOYA Corporation, announced the appointment of Mr. Rainer Burkard to the position of President Europe, Middle East and Africa (EMEA) as of 1st August 2015. In this executive role, Rainer Burkard is responsible for leading all PENTAX Medical activities in the EMEA region.
“Rainer joins PENTAX Medical with valuable expertise gained from various segments of the healthcare industry”, said Hiroshi Suzuki, CEO and President of HOYA Group. “He has the credentials and business leadership to oversee PENTAX’s operations throughout Europe, the Middle East and Africa, and will build upon our strategy and infrastructure to strengthen our position as a leading endoscopy solutions provider in EMEA.”
Rainer Burkard joined the HOYA Group in 2002 and since that time he has held several senior positions across the areas of Business Development, Management and Marketing. Most recently, he served as Executive Director of SEIKO Optical.
“This role offers a great opportunity to take PENTAX Medical forward in the EMEA region”, Rainer Burkard says. “I am committed to ensuring we clearly will demonstrate the PENTAX Medical ethos of offering the most clinically advanced products, supported by excellent customer service to clinicians across EMEA.”
About PENTAX Medical
PENTAX Medical is a division of Hoya Group. Its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community. Headquartered in Japan, PENTAX Medical has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. For more information, please visit: www.pentaxmedical.com.
Project Manager Marketing Communications
PENTAX Europe GmbH
HOYA Group PENTAX Medical’s VIVIDEO ENT Videoscope Wins Prestigious International Red Dot Award For Product Design In 2015
July 10, 2015, Tokyo – HOYA Group PENTAX Medical, a healthcare industry leader in endoscopic imaging, was awarded a 2015 Red Dot Award in Product Design for the high degree of innovation, functionality and quality found in the company’s VIVIDEO ENT Videoscope Solution’s Video Naso-Pharyngo-Laryngoscope VNL9-CP, an endoscopic device that enables ENT physicians to obtain cost-effective and high quality HD video images during diagnostic examinations.
The Red Dot Awards, the largest and most recognized product competition in the world, evaluated 4,928 entries from 1,994 participants from 56 countries. A jury of experts selected winners based on a product’s level of innovation, functionality, quality, ergonomics, durability, ecological compatibility and other criteria.
“Through a combination of technological innovation, a thorough understanding of clinical needs and the medical responsibility we bring to developing new products, PENTAX Medical is setting new standards for endoscopic diagnosis and treatment. It is an honor to be recognized for this achievement by the prestigious Red Dot Awards,” said David Woods, Chief Marketing Officer, HOYA Corporation. “The real winners, however, are the patients, clinicians and health systems for whom these solutions and products help to improve patient care and the overall clinical experience.”
PENTAX Medical Video Naso-Pharyngo-Laryngoscope VNL9-CP, part of the VIVIDEO ENT Videoscope Solution which includes a state-of-the-art video processor, offers superior image quality during endoscopic examinations increasing diagnostic yields and integrates HD video recording to capture and document clinical findings. The videoscope has an extremely small distal end diameter (3mm) allowing for maximum patient comfort and the unique flexibility of the insertion tube enables smooth and convenient procedures. The ergonomics of the device makes for easy handling. The VIVIDEO ENT Videoscope Solution was launched in European and Asia Pacific Countries since November 2014.
In a press release announcing the 2015 awards, Professor Dr. Peter Zec, Founder and CEO of the Red Dot Awards said, “Innovation is not always visible with the naked eye. Often it is hidden aspects, such as a refined technology inside the product or an improved combination of materials, that constitute a lucid and sometimes brilliant new development.”
About PENTAX Medical
PENTAX Medical is a division of HOYA Group. Its mission is to improve the standard of patient care and quality of healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY RELEVANT INNOVATION, and SIMPLICITY. Through leading edge R&D and manufacturing, PENTAX Medical provides endoscopic imaging devices and solutions to the global medical community. Headquartered in Japan, PENTAX Medical has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe. For more information, please visit: www.pentaxmedical.com.
Kaori Kawashima, GM, Global Marketing Communication, PENTAX Medical, HOYA Group